Collecting Monthly Marketing Stats | Instagram

CLIENT RESOURCES
Written By natalie fuson

TUTORIAL: Collecting monthly marketing stats from Instagram using the Happy Type tracking spreadsheet.

For a full tutorial with notes and insights, watch the video. For a quick tutorial, here are the stats to look for on your Instagram account.

VIEWS:
Professional Dashboard > Views > Change date range to past 30 days
Total Views:
Views from Followers
Views from Non-Followers:
Views by Content Type: Stories, posts and or reels

INTERACTIONS:
Professional Dashboard > Interactions > Change date range to past 30 days
Total Interactions:
Interactions by Content Type: Stories, posts and/or reels

BACK TO VIEWS:
Professional Dashboard > Views > Change date range to past 30 days
Scroll down to "By Top Content" to get your top 3 content pieces by Views

natalie fuson
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